IAA monetization works best when placement strategy is treated like product design.
Zenobig approaches IAA monetization as an operating system made of placement strategy, mediation setup, retention protection, reward timing, and session tolerance. The point is not to maximize interruptions. The point is to preserve enough product value for revenue to stay durable.
Ads appear where intent naturally pauses rather than where they cause the most immediate damage.
Adapters, fill behavior, and reporting expectations are considered before launch.
Session pacing stays readable so users still understand the product after monetization begins.